I Think We Might Be Asking the Wrong Question When families contact a home care agency, we often assume they’re shopping for care services. They ask about caregiver availability. They ask about schedules. They ask about costs. They ask about hours. And on the surface, it sounds like they're purchasing care. But over time, I’ve started asking a different question: Are families really buying care—or are they buying peace of mind? Because I’ve noticed something. Most families ar