An agency tries an AI tool. The first few weeks are busy: setup, training, a few early wins. Three months later, the owner asks a simple question: is it working? Nobody is quite sure. The team likes it, mostly. Things feel a little smoother. But no one wrote down where things stood before, so no one can say what has changed or what it's worth. This is one of the quiet reasons agencies hesitate on AI: not fear of the technology, but fear of spending money and time on something